Why students go
This is the mall with the international brands. If you’re looking for something specific — clothes, trainers, a laptop — start here.
- Clothing: H&M, LC Waikiki and several shoe shops carrying Nike, Adidas, Puma, New Balance
- Formal wear: Teodor, for when you need a full suit or ceremonial outfit (graduations, formal university events)
- Electronics: Zora — laptops, PCs, headphones, and every appliance that runs on electricity
- Also inside: supermarket, perfumery, bookshop, café with cakes, toy shops, and KiK (the only KiK in Pleven — cheap basics)
- Cinema: 4 regular halls plus a VIP hall — fewer rows, bigger and more comfortable seats, worth the upgrade for a special film
Good to know
- Films are generally shown in original language with Bulgarian subtitles — animated films are usually dubbed, so check before buying a ticket.
- A common meeting point before a night out — see Nightlife & Fun.
- For smaller, local shops and Bulgarian brands, try Central Mall instead.